Print design has an enormous impact on first impressions of your brand. Does your business card start conversations or end them? Do your marketing materials build brand awareness or do they look generic?
To get that wow factor out of your print materials, working with a company like Morning Sock that specializes in brand development will ensure your print design gets the results in brand awareness that major brands enjoy.
There is a reason when you look at print collateral from major brands you can tell which brand it is just by the color or layout. They understand the importance of quality print design. Design that builds brand awareness first then shows products and services second. All designed in a way that speaks to the demographic they are marketing to.
If you sell a high-end service or product, you want your print designed in a way that it represents the quality your brand offers. Your prospect will judge you on the presentation and delivery of your printed materials. It is all about building trust and credibility as fast as you can then delivering on your promise.
Whenever American Express® sends out a mailer for their gold card, the execution of the content makes it feel exclusive. When you see a blue jewelry box, you immediately think of Tiffany’s®.
Separate your brand from the rest of the pack by having quality print design for all your marketing materials.